Grouping and gambling: a Gestalt approach to understanding the gambler's fallacy.

The gambler's fallacy was examined in terms of grouping processes. The gambler's fallacy is the tendency to erroneously believe that for independent events, recent or repeated instances of an outcome (e.g., a series of "heads" when flipping a coin) will make that outcome less likely on an upcoming trial. Grouping was manipulated such that a critical trial following a run of heads or tails was grouped together with previous trials (i.e., the last trial of "Block 1") or was the first trial of another group (the first trial of "Block 2"). As predicted, the gambler's fallacy was evident when the critical trial was grouped with the previous trials, but not when it was arbitrarily grouped with the next block of trials. Discussion centres on the processes underlying the gambler's fallacy and practical implications of these findings.